EXHIBITION No. 3

Exhibition No. 3 at Liikeh Art Factory is an attempt to reconsider the boundaries between art and industry, where industrial production is understood not merely as a functional process, but as a platform for the creation of meaning and artistic expression. Focusing on the machine-made carpet industry, which produces one of the most widely used everyday objects, this project explores new possibilities for bringing contemporary art and design into dialogue with the processes of mass production. In this project, the machine-made carpet moves beyond its conventional status as an industrial product and is redefined as an artistic medium, one in which technical limitations become an integral part of the creative process. This shift in perspective enables the creation of works that occupy the space between the uniqueness of an artwork and the reproducibility inherent in mechanical and industrial production. From a curatorial perspective, the project extends beyond the presentation of a collection of artworks to establish a space for interaction between artists and industrial practitioners, where technical expertise and artistic creativity become intertwined. This collaboration, while adding value to the product, also creates opportunities to introduce art to broader audiences and opens new pathways for artists to engage with contexts beyond the traditional gallery setting. Ultimately, The Fusion of Art & Industry seeks to bring art into the fabric of everyday life. Pegah Behroozfar